Many people know me as the founder of Floors by Fall Design or the woman behind Empower Global Women and Villa Siga Fall. But few know that I entered the flooring industry by accident.
I applied for a job thinking it was interior design. It was flooring.
The first few months were humbling. I didn’t know the rules, the techniques, or even if I belonged. But what seemed like a detour became the beginning of a deeper mission: One that blends craftsmanship with community, and vision with values.
That’s the story I share on the podcast. The raw, honest, and transformative and beautiful beginning that shaped everything that followed
Many people know me as the founder of Floors by Fall Design or the woman behind Empower Global Women and Villa Siga. But few know that I entered the flooring industry by accident.
I applied for a job thinking it was interior design, but it was flooring.
The first few months were humbling. I didn’t know the rules, the techniques, or even if I belonged. But what seemed like a detour became the beginning of a deeper mission: One that blends craftsmanship with community, and vision with values.
That’s the story I share on the podcast. The raw, honest, and transformative and beautiful beginning that shaped everything that followed
From the Wilder Project to the launch of Dak’Art Wall, I’ve always seen wood not as a material, but as a medium. A way to tell stories. A way to connect.
That’s why I take pride in doing things right, even when it means starting over. When we launched our new wall panel collection, the first attempt didn’t feel right. We stopped, regrouped, and brought in a new team. The difference was immediate.
You’ll hear more about that in the episode. Because for me, it’s not just about functionality. It’s about soul.
Yes, I run a business. Yes, I manage teams, projects, and product lines. But what really keeps me going is connection:
In the podcast, I talk about these moments. The ones that remind me that entrepreneurship is not just execution, it’s emotional labor, It’s vision, It’s purpose.
There is no greater agony
than hearing an untold story inside you
Maya Angelou
rosefall@me.com
+33 7 49 99 01 33
+1 415 845 6252
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